Sunday, February 20, 2005

Loving Apple, Google, and Linux

Jennifer Rice at did Google searches for "I hate (brand name)" and "I love (brand name)." The results? Google, Linux, Microsoft and Apple had the highest levels of passion. Of course, the passion for Microsoft was one of hatred, but the other three scored high in the loved category. There were a number of other brands such as McDonalds that she tested as well, but none of them had the passion of these top four. That makes sense, of course, as the people most likely to express passion on the internet are also most likely to care about technology, not fast food.