BusinessWeek on Church

churchmarketingsucks.com points to the cover story on BusinessWeek. The mag takes a look at the evangelical business machine, noting that Willow Creek is in the top 5% of major brand names in the US. cms.com notes, at the end of their blurb, that "aside from that it's your typical megachurch philosophy: no pews, no crosses, positive preaching and in the case of (Joel) Osteen and Creflo A. Dollar, the prosperity gospel." Interesting, and somewhat depressing, in my opinion.