Apple's Use of Media

Regardless of your opinion on Apple Computer, they have the ability to generate buzz worthy of a Super Bowl ad. A simple email, which cost next to nothing, has the Apple faithful around the world chomping at the bit for October 12th to get here. AppleMatters takes on the marketing angle, and Apple has the marketing stuff down pat. One email, and the Apple portion of the internet superhightway is packed to the hilt! Regardless of the announcment, it will be big news, simply because Apple has marketed it well, with one little email no less.

Maybe churchmarketingsucks.com should comment on this one?